Imagine if you could put your business in front of 500 Million people. If even 0.001 of those people took interest in your brand you would have bagged yourself 50,000… read more →
What? Something more important than making sales or getting new customers? YES! More important than making a sale is to catch prospects in the buying process, establish a reason to… read more →
You have almost definitely come across these examples yourself. Open any publication which contains 2 or more ads for similar services or products and you will find marketing materials which… read more →
This article is short, sweet and to the point – much like effective marketing messages should be really. The lesson first: Deliver a targeted message, through targeted channels, promoting a… read more →
The secret to increasing sales in your business is to forget about sales and instead focus on relationship. How you manage the process and customer journey from first point of… read more →
The Internet presents some fantastic opportunities and channels through which to market your business. Nicely put, the goal is to “Locate and engage with communities of potential prospects”.
How much time and money do you spend trying to source new customers? Lead generation is an important factor in any business. So how would you react if I said… read more →
There is absolutely no doubting it, traditional advertising can be expensive! You pay a premium for your ads to run for only a set period of time with no real… read more →
Reciprocity in social psychology refers to responding to a positive action with another positive action, and responding to a negative action with another negative one.
Search Engine Optimisation is a huge field which evolves at rapid pace. In this video Matt Cutts of Google explains away some of the mis-information that is floating around SEO… read more →
