What? Something more important than making sales or getting new customers? YES! More important than making a sale is to catch prospects in the buying process, establish a reason to… read more →
How much time and money do you spend trying to source new customers? Lead generation is an important factor in any business. So how would you react if I said… read more →
This article is short, sweet and to the point – much like effective marketing messages should be really. The lesson first: Deliver a targeted message, through targeted channels, promoting a… read more →
You have almost definitely come across these examples yourself. Open any publication which contains 2 or more ads for similar services or products and you will find marketing materials which… read more →
The secret to increasing sales in your business is to forget about sales and instead focus on relationship. How you manage the process and customer journey from first point of… read more →
Reciprocity in social psychology refers to responding to a positive action with another positive action, and responding to a negative action with another negative one.
For all the energy and time we expend running business’, at the end of the day it all comes down to your bottom line. Quite often when we are busy… read more →
