Search Engine Optimisation – SEO
In any industry or market being on page 1 of Google for keywords related to your products or services can result in large profits. But how do you get your website to page 1?
Everybody wants their website to be “Page 1″ but there is only limited space available. Our Search Engine Optimisation services gets you to page 1, puts you ahead of your competition and helps your website become an online success!
- Guaranteed results
- Affordable payment plans
- Proven past results
You could have the best looking website in the world but what good would it be if nobody could actually FIND your website online? When somebody uses the Internet to search for a product or service, unless your website appears on the 1st page of results its very unlikely that your website will ever be found.
So why is this? Its because not all websites are built or managed correctly, to the best practices demanded by the major search engines . There is a specific FORMULA you must follow (and most people don’t do this) in order to optimize your website for the search engines, which gives it the best chance of beating the competition.
So What is SEO?
Search engine optimisation (SEO) refers to the ongoing work involved to ensure your website complies with the best practice suggested by the major search engines, such as “Google”. Just as any tradesmen is an expert in his specific trade, we have years of experience in optimising websites to reach the top pages of the search engines.
Here is Matt Cutts’ view on SEO – Matt is Google’s Head of Search Quality. He explains that good quality SEO work can be hugely valuable to a business.
SEO begin with “keywords” – for example, if you were an electrician in London the keywords you would potentially want to rank your website for in the search engines would be as follows; “Electrician London”, “Electrician in London”, “London Electricians” so on and so forth.
Another example would be an online shop which sold fitness equipment, if you sold a range of Treadmills, Rowing machines etc – In this case you would potentially want your website to rank for the keywords “Treadmills”, “Buy Treadmills”, “Treadmills Online” so on and so forth.
So relating back to your business, the first stage in an SEO project is to determine which keywords you want to rank your website for in the search engines. However, there is much more to it than just picking a bunch of obvious keywords out of the air! We use various pieces of software to research the keywords being used in a given market / location. From the data we collect we then help you select the most suitable keywords to target based upon a number of qualifying criteria to ensure you get the best return on investment throughout your SEO campaign.
On Page Optimisation
Having selected the right keywords to target during our “Keyword Research Phase”, we then get to work on your website (Where required). Depending on the setup of your existing website there may be changes to its code we have to make to ensure it complies with the best practices of the major search engines. Things like page titles, descriptions and the structure on any internal linking are all things which impact the way the search engines view your website in terms of authority and relevancy to your marketplace.
Off Page Optimisation
This is where the lions share of the work takes place during a search engine optimisation campaign. The search engines work on what can best be described as a “Voting” system. If other websites relevant to your own are found to be “Linking” back to your website then this can have a direct positive effect on your own websites search engine placement. This stage of an SEO campaign involves continuous work each month to ensure that your website provides high levels of value to its users, and that other sites find it worthy of linking back to.
The great thing about SEO and in fact with most marketing / advertising activity conducted on the Internet is that everything is TRACK-ABLE. What this means to you is that you get clear indications that the money your spending on SEO is worth while because we provide you with monthly reports on how well your campaign is going. This is includes statistics to show your rise in rankings in the search engines and the resulting increase in website traffic you receive.
The VALUE of SEO
The true value of good SEO can be priceless. The work we complete to improve your websites rankings in the search engines means that more people find and use your website and this results in more sales, leads and enquiries for your business!
Once we start work on your campaign you will start to see positive results within 30 to 45 days. However, Search Engine Optimisation takes time and that’s because there are literally 100′s of factors which can affect your websites rankings. Therefore, we run your campaign for a 6 month minimum period and conduct ongoing monthly maintenance work to ensure your website holds onto its improved rankings.
Not many SEO service providers will commit to a results guarantee – but we do!
We think its only fair that if you pay for something, you should get what you pay for! We guarantee to achieve first page rankings for your website, and we will work on your search engine optimisation campaign until we do just that.
Contact Us for a Chat / Get a Quote
We’d love to help you in putting your best foot forward online. We are experts in conducting successful search engine optimisation campaigns that achieve real and profitable results for our customers.
Get in touch for a chat or a quote today!